If you want to start an online jewellery business but do not know where to start, it can be much simpler than you may think. It will require some investment and a little time, but you can set yourself up online selling exquisite jewellery to people who share your passion. Below are some of the things that you will need to do to set up your online jewellery business and make it the success of your dreams.
Source Your Stock
One of the first things that you will need to do is find a supplier, and you can find reputable gold and silver jewelry wholesalers online in countries throughout the world. Some countries that you may wish to look at see the wholesale suppliers there are as follows:
- Thailand
- India
- Indonesia
- Italy
- China
Once you have found a supplier willing to offer you a fair deal, you will then need to have somewhere to sell your jewellery.
Create An Online Shop
You will need to create a website or find a suitable place to sell your jewellery online, but it is worth investing in a website if you have the budget. You will also need to consider how people will pay you for the jewellery, so you will need to accept payment by debit or credit cards or PayPal. You can find that the payment options will have a cost, so you will need to factor this into your prices and the shipping charges. You can also use one of the existing portals online to sell your jewellery, such as:
- Etsy
- e-Bay
- Amazon Marketplace
- Facebook Marketplace
Market Your Website
When you have built your website, you will have to think about its marketing, as you will need to drive up brand awareness to help you generate sales. You will want to ensure that you are posting unique, relevant content to your site that is engaging and piques your users’ interest. You can also share your content on your chosen social media platforms that you use for business, and you can try posting guest blogs to other websites with a do-follow link pointing back to your site. It can take time to get you up the rankings in Google and the other search engines, so you can also consider paid advertising methods such as PPC (Pay Per Click) or social media to help generate brand awareness and increase your sales.
